Barely 48 hours to the St. Valentine’s Day, an increase in the purchase of adult-themed toys, lingerie (women’s underwear), cakes, and wigs have been recorded, a survey by the News Agency of Nigeria (NAN) in Lagos reveals.
The survey was conducted at The Palms Mall, Lekki, and Novera Mall, Sangotedo, on Friday.
NAN reports that St. Valentine’s Day is celebrated annually on Feb. 14.
Wikipedia says, “the day originated as a minor Western Christian feast day honoring one or two early Christian martyrs named Saint Valentine.
“However, through later folk traditions, it has become a significant cultural, religious, and commercial celebration of romance and love in many regions of the world.’’
Mrs Hannah Jonathan, Founder and Coach, Soul Spice Sex Reflection, told NAN that about a 45 percent increase in the sale of adult themed toys had been recorded as compared with 2019.
Jonathan attributed the increase to the impact of the COVID-19 pandemic on outings and social gatherings; a development which she said had limited the activities of couples to the confines of their homes.
She stated that Nigerians had become more open to exploring new options to spicing up procreation activities, particularly, during the Valentine’s Day celebration.
“I will say to you that so far, we have recorded a 45 per cent increase in the sales of all our items.
“Married persons are no longer shy to explore and be vocal about exploring what they want, especially, attaining climax with our orgasm cream. People are even giving out these toys as gifts to their partners and loved ones.
“I made about 50 adult-themed cards as a trial run and they are almost out of stock. So, generally, sales are better this year and we are glad for it,” she said.
Ms Ruth Expama, Salesperson, Lulu Lingerie, said she was hopeful that people would do more purchases as the Valentine’s Day approach.